The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the Worlds Fastest-Growing Sport Robinson Joshua (2024)

F1 is now the fastest-growing sport in the world, and its astonishing rise is a riveting saga only hinted at by Drive to Survive. In this first definitive account of how Formula 1 achieved global fandom, Wall Street Journal reporters Joshua Robinson and Jonathan Clegg take readers inside a world of racing obsessives, glamorous settings, petrolheads, engineering geniuses, daring drivers and bitter rivalries. The story of F1s global dominance is one of constant transformation and experimentation, where winning championships means achieving a series of technical breakthroughs and then starting all over again. From fast cars, big money and glamorous locations from Monaco to Melbourne, The Formula traces the sports epic history from 1950s Britain, where wartime engineering laid the foundations for a new kind of motor racing, through the partnership of Senna and Ecclestone, Spygate and Crashgate, to its transformation into an entertainment juggernaut. Drawing on unique insight into F1s most celebrated teams and personalities, from Ferrari and Lewis Hamilton to Christian Horner and Daniel Ricciardo, it portrays the drivers, corporations, cars, rivalries and audacious gambles that have shaped the sport for half a century. More than a sports story, this is the history of a commercial empire that became almost obsolete before re-emerging as a global force in the age of wall-to-wall entertainment.