Management a ekonomika sportu (2026)

This book offers an accessible introduction to the world of the sports industry, from amateur clubs to top-level professional sport. It explains how to handle managerial challenges, navigate legal structures and financing, and make sound decisions in an environment where enthusiasm meets hard business. Readers gain a practical overview of how sports organizations operate, the work of managers at different levels, and how sport earns money and what sustains it. The book serves as a guide for students, new and experienced sports officials, and anyone seeking to establish themselves in the sports industry, from clubs to the fitness business. The contents are in Czech.