koda – Propagace v zahrani / Promotion abroad 1945-2025 Kupec Martin (2025)

This bilingual book in Czech and English examines the promotion and sales of koda cars through overseas branches and affiliates around the world, including Czechoslovakia, the Czech Republic and Slovakia, from 1945 to the present day. It presents previously unknown or little-known koda brochures and posters, prepared mainly by foreign importers and partly by Motokov, and explains how print advertising was created then and now. The book is published on the occasion of koda Autos 130th anniversary with the official support of koda Auto, Volkswagen Financial Services and the statutory city of Mlad Boleslav.