Jak se buduj znaky – Co obchodnci nevd (2025)

If you answer yes to most of the following questions, your work may be based on many mistaken assumptions: that differentiation is your essential marketing task; customer loyalty reflects the strength rather than the size of your brand; retaining a customer is cheaper than acquiring one; price promotions increase market penetration rather than customer loyalty; your competitors are determined by your brand positioning; mass marketing is dead or at least uncompetitive; buyers have special reasons for purchasing your brand; your customers are a specific type of person; and 20% of your biggest customers generate at least 80% of your sales. The contents are in Czech.