Formula explores how Formula 1 became the fastest-growing sports business in the world and a multibillion-dollar global media phenomenon. Wall Street Journal reporters Joshua Robinson and Jonathan Clegg tell the epic story of the sports rise to total global popularity, drawing on unique insight into its most storied teams and personalities, from Ferrari and Bernie Ecclestone to Christian Horner, Daniel Ricciardo and Lewis Hamilton. They take readers into a world of big money, glamorous locations, intense feuds and audacious gambles, revealing the drama, deals and financial machinery behind F1, not just its cars and races. The book presents the definitive account of a commercial empire built in the twentieth century, nearly rendered obsolete in the early twenty-first, and now dominant worldwide once again.
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