Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Expanded & Updated Aulet Bill (2024)

This expanded and updated guide combines the principles of Disciplined Entrepreneurship with the practical tools from the Disciplined Entrepreneurship Workbook in one comprehensive package. Bill Aulet, entrepreneur, professor and Managing Director of the Martin Trust Center for MIT Entrepreneurship, leads readers through a detailed, sequential but not linear 24-step framework for creating a successful startup. The book includes recent developments and examples, additional resources, the number-one process reason new ventures fail, and an explanation of why entrepreneurship is a craft that can be learned rather than an art. It also shows why having the best idea or product alone does not guarantee success. The guide is intended for aspiring founders and entrepreneurs within existing organizations, as well as people already on their entrepreneurial journey who need practical tools to take their business to the next level.