Brain First Business (2026)

This English-language paperback guide is designed for entrepreneurs with ADHD. Amanda Perry draws on her own experience as a serial entrepreneur and on neuroscience to explain how traits such as creativity, hyperfocus and risk-taking can support starting a business, while difficulties with attention to detail and time management can make running one overwhelming. Her Brain First method helps readers understand how ADHD appears in their business, adopt strategies that build on their strengths and develop a sustainable path to a profitable business without sacrificing their well-being.