Umn pesvdit kohokoliv – Jak zmnit zpsob mylen a doshnout prlomu v komunikaci Berger Jonah (2026)

Are you trying to persuade people without seeing results? Whether you want to win customers, motivate a team, introduce change in an organization or influence other peoples behavior, this practical book shows you how to achieve real change without pressure, manipulation or endless explanations. Jonah Berger teaches you to identify and remove the hidden barriers that prevent people from changing their opinions, behavior or decisions, and reveals key catalysts of change: specific principles and methods that work in marketing, leadership and personal life. You will learn how to influence others naturally and respectfully, accelerate change without resistance or frustration, and achieve results even where previous arguments have failed. The book is intended for anyone who wants to improve things effectively, humanely and for the long term, offering immediately practical tools for working with customers, leading a team or inspiring individuals. The contents are in Czech.