Jak se buduj znaky – Nov vznikajc trhy, sluby, zbo dlouhodob spoteby, obchodovn mezi firmami (B2B) a luxusn znaky (2025)

Following the success of the global bestseller How Brands Grow: What Marketers Dont Know, this book continues the journey towards more thoughtful, practice-based marketing. It examines the foundations of purchasing behaviour and brand performance across emerging markets, services, durable goods, business-to-business marketing and luxury brands, providing pillars on which to build a consistent strategy for brand growth and more effective marketing. This revised edition includes changes to the content of every chapter as well as one entirely new chapter. The book is in Czech.